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Samsung and Apple, “humiliated” in China by local brands. Both companies recorded massive declines in the first quarter

Samsung and Apple, “humiliated” in China by local brands. Both companies recorded massive declines in the first quarter

 

China is the largest smartphone market in the world and a nightmare for big foreign phone companies that want to earn market share there. Apple and Samsung can confirm this.




Samsung smartphone shipments dropped 60% in the first quarter of this year in China compared to the similar period in 2016, according to Counterpoint market research firm. Apple also recorded a notable decline of 34%.

That’s the situation in the first three months of this year the Chinese smart phone market grew by 4%.

If you do not buy Samsung and Apple terminals, then what does the Chinese prefer? Answer: local products. The Chinese brand Oppo recorded an impressive lead of 81% of the number of devices shipped to China. Vivo also grew by 60% between January and March 2017, and Huawei, the world’s number three, reported higher shipments of 25%.






The most dynamic segment of the Chinese smartphone market was in the mid-tier period, with prices ranging from $ 300 to $ 400.

The super premium premium China, represented by terminals with prices higher than $ 600, stagnated. Apple continues to drive here with a market share of 80%.



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