Samsung and Apple, “humiliated” in China by local brands. Both companies recorded massive declines in the first quarter
China is the largest smartphone market in the world and a nightmare for big foreign phone companies that want to earn market share there. Apple and Samsung can confirm this.
Samsung smartphone shipments dropped 60% in the first quarter of this year in China compared to the similar period in 2016, according to Counterpoint market research firm. Apple also recorded a notable decline of 34%.
That’s the situation in the first three months of this year the Chinese smart phone market grew by 4%.
If you do not buy Samsung and Apple terminals, then what does the Chinese prefer? Answer: local products. The Chinese brand Oppo recorded an impressive lead of 81% of the number of devices shipped to China. Vivo also grew by 60% between January and March 2017, and Huawei, the world’s number three, reported higher shipments of 25%.
The most dynamic segment of the Chinese smartphone market was in the mid-tier period, with prices ranging from $ 300 to $ 400.
The super premium premium China, represented by terminals with prices higher than $ 600, stagnated. Apple continues to drive here with a market share of 80%.